What Is WhatsApp Marketing?
WhatsApp marketing is a very recent way of marketing, where digital marketers make use of the various functions provided by WhatsApp to reach out the prospects and customers. WhatsApp has proved to be an excellent tool to boost your sales. If you are planning to launch a new product or you want maximum customers to get acquainted with your services, WhatsApp marketing is a smart way to get it done.
How to use WhatsApp
WhatsApp has versions for iPhone, Android, Windows phone, and the Nokia S40. There’s also a web app and desktop versions for Mac or Windows PCs, but you need to have it installed on your mobile phone first, since each WhatsApp account is tied directly to a single phone number. Once you download and install the app, you need to confirm your country and enter your telephone number. To set up your profile, you can either import your Facebook information with a single click, or manually add an image and add a profile name (which you can change later). WhatsApp uses the phone numbers from your phone’s contact list to show you an up-to-date directory of WhatsApp users who you already know. Anyone who has your phone number in their phone’s address book will automatically see your listing, too, unless you change your privacy settings.
WhatsApp Pricing List
| Package | Segment | Database Size | Cost per Message | Total Cost |
|---|---|---|---|---|
| Package 01 | — | 5,000 | Rs. 10.00 | Rs. 50,000 |
| Package 02 | School Leavers (Local / London O/L & A/L) | 10,000 | Rs. 10.00 | Rs. 100,000 |
| Package 03 | Professional Studies (CIM, CIMA, ACCA, HND, CA etc.) | 20,000 | Rs. 10.00 | Rs. 200,000 |
| Package 04 | Academic Studies (Bachelor’s, Master’s, PhD) | 30,000 | Rs. 10.00 | Rs. 300,000 |
| Package 05 | Corporates (Government / Private) | 40,000 | Rs. 10.00 | Rs. 400,000 |
| Package 06 | — | 50,000 | Rs. 10.00 | Rs. 500,000 |
